Who's got the time to wash their hair every day? I know I certainly don't! This shampoo will leaves my hair feeling naturally clean and fresh! And I've also noticed that it tends to brighten my natural color on the days I use it. Unexpected bonus! I'll admit, I washed my hair daily for most of my life! I thought I needed to wash it everyday, not realizing I was stripping it of its natural process to generate oils. I also always believed that I just had dry, brittle hair, not understanding that by cleaning it too often I may have increased the dryness, making it more fragile and susceptible to breakage-YIKES! So why should you purchase a natural dry shampoo instead of just running to the market? Well, simply put, what we put ON our bodies is just as important as what we put in them! And yes, that includes our hair and scalp too! Commercial dry shampoos have been known to contain certain products which may be harmful to your gorgeous locks.